Jenna Lynn Van Bemmel
Palm Harbor, FL
Jenna.VanBemmel@outlook.com
Jenna Lynn Van Bemmel
Executive Director of Merchandising & Sales
Strategic Growth · Creator Commerce · Omnichannel Growth
A results-driven retail executive with over 20 years of experience in live TV buying and omnichannel growth, managing $70M+ portfolios to drive record-breaking revenue for global creator and beauty brands.
407.488.7425
Jenna.VanBemmel@outlook.com
Palm Harbor, FL (Tampa Bay)
$70M+
Portfolio Managed
$60M+
Direct Response
10 Yrs
Live TV Buying
30+
Beauty Brands
Executive Profile
Strategic Growth & Brand Leadership
Product & Brand Builder
Expertise in product ideation, brand development, and licensed merchandise strategy to ensure market relevance and premium quality.
Revenue Driver
Driving measurable portfolio-scale results through strategic sales leadership and omnichannel retail growth strategies.
As a Director of Merchandising & Sales, I specialize in driving revenue growth across licensed brands and creator commerce. With over 20 years of experience in live TV buying and omnichannel retail, I bring a sophisticated approach to product ideation and brand development, ensuring every portfolio is managed with precision and high-taste design.
Omnichannel Expert
Mastering the intersection of live TV, e-commerce, and wholesale to deliver seamless retail experiences for global brands.
Strategic Leader
Leading with a results-oriented editorial voice, focused on high-taste design and executive-level brand instincts.
Executive Experience
Freelance Creative Consultant specializing in AI-powered creative strategy, packaging design, Amazon creative content, website design, and product photography direction. Partner with brands to develop premium visual identities, high-converting e-commerce experiences, lifestyle photography art direction, and on-air social shopping strategies that elevate brand storytelling and drive customer engagement.
2008 — 2026
Director of Merchandising & Sales at Allstar Innovations. Leading omnichannel growth for a portfolio of $70M+ in licensed brands, focusing on creator commerce and retail expansion.
2008 — 2018
10-Year Buying Summary at HSN. Expertise in Direct Response, ASOTV, and Beauty category management, with a proven track record of driving revenue growth and brand expansion. Managed $70M+ portfolios and a portfolio of 30+ beauty brands, including Lancôme and Benefit, while leading strategic merchandising, product innovation, and vendor partnerships. Delivered a 54% year-over-year revenue increase ($52.9M vs. $34.3M) and successfully revitalized the hair care category through new brand launches and assortment strategy.
2005 — 2008
Early career began with luxury retail leaders Nordstrom, Neiman Marcus, and Lord & Taylor, where I built a strong foundation in merchandising, sales, and customer experience. At Nordstrom, I earned the #1 intern ranking in company history, generating over $100,000 in sales in just 10 weeks—an early milestone that sparked a career focused on driving growth, building brands, and delivering results.
Present
Core Brands
Snuggie
Supreme Silent Sports
Magic Mesh
Black Wolf
Sharper Image Calming Heat
Creator Brands
MrBeast
Dude Perfect
Jesser
Licensing Partners
PepsiCo
Mars
Epic Games
Warner Bros.
(01)
Identify
Market research and consumer behavior analysis to pinpoint high-potential niches and emerging trends.
(02)
Ideate
Collaborative brainstorming sessions with creative directors to develop innovative product concepts and designs.
(03)
Launch
Strategic product rollouts across omnichannel platforms, ensuring seamless integration and brand consistency.
(04)
Scale
Expanding market share through data-driven merchandising strategies and optimized retail distribution networks.
Creative & Digital Work
AI Creative Strategy
Product & Lifestyle Photography Art Direction
Amazon Creative Content Design
Website Design
Live TV & On-Air Growth
Get your product HSN/QVC-ready and keep it selling. Pricing architecture, on-air positioning, host briefings, demo strategy, and promotional timing—everything that gets a buyer's yes and maximizes conversion in every airing.
Omni-Channel & Product Strategy
Turn every channel into one growth engine. I coordinate live TV, DTC, Amazon, and wholesale while building product from white-space analysis to hero SKUs to full, shelf-ready lines—so channels amplify each other instead of competing.
Licensing & Buyer-Side Advisory
The buyer's perspective most brands never get. I translate IP guidelines and creator identity into compliant, market-ready assortments, bring digital-native brands into retail, and coach vendor negotiation, margin, and inventory strategy that shortens the path to a purchase order.
CONSULTING & ADVISORY
Omni-Channel & HSN / QVC Consulting
Two decades inside the live-TV and omni-channel buying desk—now available to your brand. I help consumer product companies, creators, and licensors get onto (and win on) HSN, QVC, and beyond—turning air time, retail shelves, and DTC into a coordinated growth engine. From first pitch to sustained sell-through, I bring the buyer's perspective most brands never get to see.
Connect With Me
Ready to scale your brand or discuss a strategic partnership? Let's connect to drive measurable growth.
Palm Harbor, FL
Jenna.VanBemmel@outlook.com
407.488.7425